A women’s cycle race with the most prestigious line-up of female riders ever to compete in Britain has failed to secure a single sponsor after searching for more than four months.
The Women’s Tour, which is scheduled to go around England for five days in May, already has the International Cycling Union (UCI), local authorities and a terrestrial broadcaster on board. But, when it comes to pinning down any corporate sponsors, organisers say they are “hitting a glass ceiling”.
The case is a dramatic illustration of the gulf in funding between men’s and women’s sport. Only 0.5 per cent of sponsorship money in Britain goes to women’s sport, despite the success of female athletes in this country.
Women cyclists face an uphill climb to attract sponsors - Cycling - Sport - The Independent
Can’t believe companies like Sky won’t sponsor women’s cycling, given how much money they throw at the men
"Whereas most PhD students might permit themselves a long evening out with a celebratory drink or three after presenting their thesis, it will not be that way for Emma Pooley. Tomorrow she defends her research of eight years on geotechnical engineering totalling 276 pages before a panel of academics in Zurich but afterwards she will travel to London to give evidence at the House of Commons Culture, Media and Sport Select Committee inquiry on women and sport on Tuesday."
— Olympic silver medallist Emma Pooley ready to ride, run and swim again | Sport | The Observer
"A quick scan over that section reveals 41 items on everything from rugby to American football but not one about women’s sport. And not one female face in 76 photographs – not even when the pictures showed spectators rather than players."
— The readers’ editor on… coverage of women’s sport | The readers’ editor | From the Observer | The Observer