There was a bit of a kerfuffle on twitter today, after the British cycling make, Limitless, decided to upload a video that’s insanely sexist, and makes no sense.
Allegedly, their message was that they don’t make clothes for women…. Yeah, I don’t understand that as a “hook” either, but never mind… So they advertised this with topless body-painted models, and a video that basically told women not to even bother riding.
They later claimed it was a “viral video”. Yeah, viral like herpes…. spreads through sex(ism) and isn’t what anyone wants out the encounter. Click through the link for a pithy little commentary-in-screenshots, and you’ll see exactly what I mean…
