Anonymous asked: I guess I should know, but it's so easy to ask here . . . why do they call it the Brain Wash tour ?
It’s because Brainwash is the name of a chain of Dutch hairdressers! They’re a great company, they also used to sponsor a cyclocross team, and have come on board as a co-sponsor of Rabobank - so you’ll see Marianne Vos with “Brainwash” written on her shoulder or arm.
It makes me grin, every time I see the tour name - and I love the company even more, because the Holland Ladies Tour nearly folded this year, when their big sponsor pulled out - then Brainwash stepped in and saved the day! If they were in the UK, I’d get my hair cut there always!