It’s always interesting to see the new calendar. It’s not necessarily what will be raced next year, but it looks pretty good overall. More new races (including in the UK!) than lost races.
I’ve been working on the most practical and quick to market ways to begin to fix media coverage. It’s deliverable at an affordable budget over the next calendar year.
The UCI Road Women World Cup series is a good starting point. If elected I would get the UCI to lead the production of a high quality highlights package of the series that would appeal to broadcasters across the world.
It’s important to be clear about what we mean by “high quality”. At the moment, the women’s World Cup events do receive some coverage, but it is either sporadic (for example broadcast only in the host nation, or a few minutes highlights squeezed in during the men’s event), or limited to what the UCI have done so far, which is a low quality package available to view on the internet.
To have appeal to the broadcasters, we need to have the same production values that are applied to men’s road races, whether in graphics, information, fully trained expert motorbike cameras, helicopter footage and well-informed commentary, all delivered in high definition. The races also need to be presented as a coherent series, with a similar look and feel, so that the audience can buy into and follow the narrative as the season unfolds and the fortunes of their favourite riders are determined. We also need to work with the event organisers to make sure the simple things are done to make races TV friendly.
A high quality one hour highlights package, to be broadcast perhaps two days after the event, with efficient use of a helicopter camera and the other attributes I’ve mentioned, can be done for around €30,000. That means that the entire World Cup series could be produced for less than one half of the cost to the UCI of subsidising Global Cycling Promotions in 2012."
I can’t link directly to any of Cookson’s blogs on his campaign-for-UCI-President site, but it’s the one from 13/9/13.
I had a lot of feelings about this blog, so I’ve written about them here.
Van der Breggen disrupted the collaboration with an attack that Vos easily followed. Johasson found herself in a rare spot of difficultly as she watched the duo power away from her.
“Emma couldn’t respond initially,” McPartland explained. “She tried to get Amialiusik and Canuel to work with her, but that was going nowhere fast. Emma realised it was absolutely critical for her to get across from to them immediately or it was never going to happen. They were riding away from her quickly. She put in one massive big effort and made it across. It was impressive.”
Johansson sat on the two Dutchwomen to recover from the energy she expended to bridge across to the leaders. She had barely caught her breath when Vos made her bid for solo glory."