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What made you want to launch your team?

RG: Purely to offer the athletes the things that were missing in my career. I wanted to create something for women that was as professional as they were, where they weren’t let down at the last minute by logistics, by staff that didn’t share the same passion or have right motives. Nicole Cooke and I shared teams for a long time and thought we could do it better, so why whinge about it and not do anything?

About five years ago, I started thinking to myself, “I am going to do this, when I’m ready, when I’ve learnt enough, been around enough teams and know all the dos and don’ts.” Then Shane Sutton [British Cycling head coach] offered me these athletes [Laura Trott, Dani King, Joanna Rowsell, Elinor Barker] who were phenomenal. He wanted a good place to put them, and in my opinion it didn’t exist, so I had to create it. To this day, I’m not sure if Shane realises how much of a motivation it was, having somebody like him ask where the girls should be placed and that he would put them in a team with me. I’m honoured that his faith was put in me and that I could achieve that.

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Rochelle Gilmore: The big interview - Cycling Weekly

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l’Étape Du Tour 2014 - Wiggle Honda - with on-bike footage of Rochelle Gilmore

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"The professional women’s peloton last week raced one of its biggest events of the year, the Giro Rosa, but did so without one of its main media advocates, CJ Farquharson, a photographer who contributed to Cyclingnews, her own web site womenscycling.net, and to numerous women’s teams and race organisations."

Vos and Pooley lead praise for photographer, and women’s cycling advocate CJ Farquharson | Cyclingnews.com

CJ is one of the big reasons I fell in love with women’s cycling - I’ll really, really miss her work

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Wiggle Honda - Giro Rosa, Stage 5”

Wiggle’s video, with Giorgia Bronzini talking about her disappointment with herself after the sprint

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Wiggle Honda ”Ride the Route” - Tour de France, Stage One

Rochelle Gilmore, Peta Mullens and Linda Villumsen ride Stage 1 of the Tour de France

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British National Road Race Championship - Wiggle Honda

With 1st & 2nd placed Laura Trott and Dani King both before and after the race

(It’s me interviewing boss Rochelle Gilmore after the race - listen to that here - and to My interview with 2nd-placed Dani King)

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My interview with Wiggle Honda boss Rochelle Gilmore before the 2014 British National ITT Championships - including on the pressure of being the biggest team in the road race

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As we keep talking about promoting female athletes Fahlin makes it clear that she doesn’t think it should be necessary to strip down naked, that they deserve to be seen for what they’re doing on the bike, but that she believes finding a middle way to things would be good.

“Like I mentioned earlier, I don’t believe that doing the calendar, e.g., takes away from the sport. It shouldn’t have to be something we have to do to get attention for the sport, but I still think it’s important to remember that we’re women and we’re different from the men. We’ve got different things to work with and I can’t see the harm in using it, just like there’s plenty of male athletes doing spreads, commercials etc. We shouldn’t have to stand around in big t-shirts with no makeup just to be taken seriously, we shouldn’t have to turn into guys. Really we should be able to do what we want, look however we want without being judged for it. Finding a middle way to things is key, I think. We’re women. We’ve got what we’ve got, so why not glam things up every now and then? Let’s not dig too deep into everything, making everything a deadly serious matter.”

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CyclingQuotes.com - Emilia Fahlin: “We’re women and we’re different from the men”

SO MUCH good stuff in this interview, I don’t even know where to start - you have to read it all

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Wiggle Honda in Switzerland

(Source: youtube.com)

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2014 Fleche Wallonne (by WiggleHonda)

With Linda Villumsen’s suicide attack at the end and team car footage

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UCI Womens Road World Cup - Round 3 Tour of Flanders (by ucichannel)

26 minutes video of the women’s Ronde van Vlaanderen, commentated by Rochelle Gilmore and Ant McCrossan

1. Ellen van Dijk (Boels Dolmans)
2. Lizzie Armitstead (Boels Dolmans)
3. Emma Johansson (ORICA-AIS)

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Wiggle Honda #Boost Comp supported by adidas. (by WiggleHonda)